“We finally have a website that matches our community's reputation. The enterprise training leads started coming in almost immediately after launch.”
LLeadership Team
PreSales Collective
2x
Training Inquiries
65%
Better Conversion
12s
Time to First CTA
The Challenge
PreSales Collective had grown to 50,000+ members through word-of-mouth, but their website didn't reflect their authority. Orange branding felt dated. The layout was cluttered with competing CTAs. Key proof points (member count, enterprise endorsements, event volume) were buried or missing entirely.
For a community trying to attract corporate training contracts, the site undermined their pitch.
Our Approach
We started with a brand refresh—shifting from orange to a more sophisticated purple palette that signals professionalism without losing energy. Then we reorganized content around the three things visitors care about: credibility, offerings, and proof.
Above-the-fold real estate was redesigned to hit all three within 5 seconds.
The Solution
"Powering PreSales Excellence" now anchors the hero, with 50k+ members, 150+ endorsers, and 100+ events displayed as immediate trust signals. Logos from HubSpot, Snowflake, Google, and Microsoft appear right below—answering "who else uses this?" before the question forms.
The navigation was simplified from 8 items to 5, with clear pathways for individuals vs. teams.
The Results
Business Impact:
- Corporate training inquiries doubled in the first quarter post-launch
- Homepage-to-signup conversion improved 65%
User Experience:
- Time to first CTA click dropped from 45s to 12s (heatmap data)
- Member NPS comments specifically cited "the new website" as a factor in joining
Client Feedback
“We finally have a website that matches our community's reputation. The enterprise training leads started coming in almost immediately after launch.”
— Leadership Team, PreSales Collective