“Kindred understood that we're not just one community—we're three. The new site makes it easy for the right people to find the right community.”
LLeadership Team
Operators
85%
More Newsletter Signups
120%
Community Page Visits
3x
Cross-Community Discovery
The Challenge
Operators ran three distinct communities (BizOps Network, Chief of Staff Network, Legal Operators) but their website treated them like an afterthought. Course cards were scattered randomly. The hero promised "potential" without explaining what that meant. Visitors had to work to figure out which community was for them.
For a membership-driven business, every confused visitor was a lost signup.
Our Approach
We restructured the entire site around one question: *"Which community is right for me?"* The homepage became a sorting mechanism, with clear iconography and descriptions for each offering—Communities, Job Board, Resources, Programs.
We also prioritized the newsletter signup (AI for Operators) as a low-commitment entry point for visitors not ready to join.
The Solution
The new design leads with "Power of Operators—community redefining how operators succeed." Immediately below, three community brands are presented with distinct visual identities but unified UX. Each has a clear CTA and member count for social proof.
The job board and newsletter are now visible within the first scroll, capturing visitors at different intent levels.
The Results
Growth:
- Newsletter signups increased 85% with prominent homepage placement
- Community page visits up 120% from improved navigation
Engagement:
- Cross-community discovery improved—members exploring adjacent communities rose 3x
- Reduced "which one do I join?" support tickets by 60%
Client Feedback
“Kindred understood that we're not just one community—we're three. The new site makes it easy for the right people to find the right community.”
— Leadership Team, Operators