You're getting traffic but no inquiries. The problem isn't your expertise—it's how your website communicates it. Here are the 7 conversion killers we see on 90% of consultant websites.
You've invested in a website. Maybe you even hired a designer. It looks professional enough. But months go by and your inbox stays quiet.
Sound familiar?
After auditing hundreds of consultant websites, we've identified the exact patterns that separate sites that book calls from sites that collect dust. The good news? Most fixes take less than a day to implement.
The Real Problem: Your Website Speaks to Everyone (So It Connects With No One)
Here's a truth most web designers won't tell you: a beautiful website means nothing if it doesn't answer the one question every visitor has:
"Is this person the right fit for MY specific problem?"
Generic messaging like "I help businesses grow" or "Strategic consulting services" tells visitors absolutely nothing. They've seen it a hundred times. Their brain filters it out as noise.
The 7 Conversion Killers We See on 90% of Consultant Websites
1. No Clear Value Proposition Above the Fold
The problem: Visitors decide in 5 seconds whether to stay or leave. If they can't immediately understand what you do, who you help, and what outcome you deliver—they're gone.
The fix: Your headline should follow this formula: [Outcome] for [specific audience]
- ❌ "Strategic Business Consulting"
- ✅ "We help B2B SaaS companies reduce churn by 40% in 90 days"
2. Your Face Is Nowhere to Be Found
The problem: People hire consultants, not companies. If your headshot isn't prominently displayed, visitors feel like they're dealing with a faceless entity.
The fix: Put a professional photo above the fold. Add a short video introduction if possible. Let them see who they'll be working with.
3. No Social Proof Where It Matters
The problem: Testimonials buried at the bottom of your page might as well not exist. By the time visitors scroll there, 80% have already left.
The fix: Place your strongest testimonial directly below your hero section. Add client logos near your CTA buttons. Sprinkle proof throughout the page, not just at the end.
4. Too Many Calls-to-Action
The problem: "Book a call," "Download my guide," "Join my newsletter," "Follow me on LinkedIn"—when everything is a priority, nothing is.
The fix: Choose ONE primary action you want visitors to take. Make it obvious. Repeat it 3-4 times throughout the page. Secondary CTAs should be clearly subordinate.
5. The "About Me" Section That's Actually About You
The problem: Three paragraphs about your credentials, your journey, your methodology. Visitors don't care—they care about their problems.
The fix: Reframe everything through the lens of client benefit:
- ❌ "I have 15 years of experience in operations consulting"
- ✅ "I've helped 200+ companies streamline operations, saving an average of $500K annually"
6. No Clear Process or Next Steps
The problem: Visitors don't know what working with you actually looks like. Uncertainty creates friction. Friction kills conversions.
The fix: Add a simple 3-step "How It Works" section:
- Book a free strategy call
- We create your custom roadmap
- Implement and see results in 30 days
7. Slow Load Times and Broken Mobile Experience
The problem: 60% of B2B research happens on mobile. A 3-second delay loses 40% of visitors. If your site is slow or broken on phones, you're invisible to a huge portion of your audience.
The fix: Run your site through Google PageSpeed Insights. Compress images. Test on actual mobile devices, not just browser preview mode.
The Quick Wins: What to Fix This Week
If you only have time for three changes, prioritize these:
- Rewrite your headline to clearly state who you help and what outcome you deliver
- Add a testimonial with specific results directly below your hero section
- Make your primary CTA impossible to miss and repeat it throughout the page
Want to Know Exactly What's Broken on Your Site?
We built a free audit tool that analyzes your website in 30 seconds and shows you exactly what's costing you leads.
No email required. No sales pitch. Just actionable insights you can implement today.
*Kindred builds websites that book calls for B2B consultants. If you're tired of a website that doesn't work as hard as you do, let's talk.*
Written by
Shruti Sonali
Founder of Kindred Web Studio. Helping B2B consultants turn their websites into client-generating machines through conversion-focused design.
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